Acceptance of Terms

By clicking “I Agree,” you, the “Creator,” agree to the terms and conditions set forth in this Agreement with Lure Agency Limited (“Company”, regarding your participation in our product gifting program. This Agreement governs your submission of content to the Company and its use by us, our clients, and partnering brands.

1. Labeling of Content

When posting Content to your own social channels, you must clearly label the content as a gifted or paid post through either:

The labels #ad, #advert, #paid, or #partner (as well as any campaign hashtags as set out in the Brief), placed prominently and legibly on the social post, ensuring such label is visible to the viewer prior to the viewer engaging with the Content;

Explicitly mentioning in the content itself (verbally or visually) or in the caption that the post is sponsored.

2. Confidentiality

You agree to keep the terms of this Agreement, including any information regarding the products and services provided to you for the creation of Content, confidential.

3. Content Submission

As a Creator in our program, you agree to provide original content (“Content”) — including, but not limited to, videos, images, and text — featuring and/or related to the products provided by the Company or our partnering brands.

4. Representations, Warranties, and Indemnification

(a) You represent and warrant that the Content is your original work or you have all necessary rights to grant the licenses above and that your content does not infringe the intellectual property rights or other rights of any third party.

(b) You agree to indemnify and hold harmless Company, its clients, its affiliates, and its partnering brands, from any claim or demand, including reasonable attorneys’ fees, made by any third party due to or arising out of your breach of these representations and warranties, or your violation of any law or the rights of a third party.

5. Intellectual Property & Rights Assignments

In addition to the general assignment of intellectual property rights to the content produced, you, the Creator, hereby grant Lure Agency Limited, its clients, its affiliates and its partnering brands the right to use your identity, name, trademarks, images, visual assets, likeness, branding, voice, signature, and any appearances in the created content.


6. Limitation of Liability

While the products offered including the total protection cases (“Products”) are designed to enhance the durability and protection of your mobile devices (“Device).  The Products manufacturer shall not be liable for any and all loss or damage caused by participating in this Content Creator Program, and any misuse or improper use of the Products, including improper assembly or if the instructions that are included with the Products are not followed.  Further, the Products manufacturer does not guarantee or warrant that your Device will not be damaged while using the Products. In the event that your Device is damaged while using the Products, we or the Products manufacturer shall not be liable for the repair or replacement of your Device. The Creator and/or user of the Products acknowledges and agrees that they are solely responsible for the safety and integrity of their Device and that our and/or the Products manufacturer’s liability shall be limited solely to the replacement of the Products itself, in accordance with the terms of the product warranty, if applicable. The user assumes all risks associated with the use of the Products.

7. Grant of Rights

(a) To the Company: You hereby grant the Company an irrevocable, perpetual, worldwide, non-exclusive, royalty-free, sublicensable, and transferable license to use, reproduce, distribute, prepare derivative works of, display, and perform the Content in connection with the Service provided by the Company, including without limitation for promoting and redistributing part or all of the Service (and derivative works thereof) in any media formats and through any media channels.

(b) To Partnering Brands: You also grant each partnering brand a perpetual, worldwide, non-exclusive license to use the Content for their marketing and advertising purposes, including but not limited to use in online advertising, social media, print materials, and any other marketing channels.

8. Waiver of Moral and Performer Rights

You hereby waive any and all moral rights and performer’s rights you may have in the Content, including but not limited to the right to be identified as the author of the Content and the right to object to derogatory treatment of the Content.

9. Termination

This Agreement is effective until terminated by either you or the Company. You may terminate this Agreement at any time by notifying the Company in writing. The Company may also terminate this Agreement at any time without notice, and accordingly, may deny you access to the Service, if in the Company’s sole judgment you fail to comply with any term or provision of this Agreement.

10. Survival

Notwithstanding the termination or expiration of this Agreement as provided herein, the parties agree that any provisions of this Agreement which, by their nature, should survive termination or expiration of this Agreement will remain in effect post-termination or expiration. This includes, but is not limited to, obligations and rights that have been established regarding the grant of rights, representations, warranties, indemnifications, intellectual property assignments, content labeling requirements, and confidentiality. The termination or expiration of this Agreement for any reason shall not release either party from any liabilities or obligations that are intended to survive or that remain to be performed following such termination or expiration.

11. Agreement to Terms

By clicking “I Agree,” you affirm that you have read this Agreement, understand it, and agree to be bound by its terms and conditions.